SEE IT IN ACTION
Trust built.
Results proven.
Real campaigns. Real creators. Real numbers. Here's what happens when you stop buying reach and start building trust.
Soul Food to the World
"A fictional organization dedicated to the non-fictional cause of bringing Soul Food® to the world, one post at a time."
The Challenge & Concept
Chicken Licken® is iconic in South Africa but unknown globally. The campaign bridged this gap by recruiting 422 Creators to become "Soulfluencers™". Through a gamified "Soulmeter" mechanic, creators unlocked levels of rewards by posting content, culminating in a chance to win a trip anywhere in the world.
COMBINED CAMPAIGN IMPACT
Macro Impact + Nano Volume
A dual-layer strategy: Macro Influencers to drive massive reach and awareness, supported by an army of 400 Nano Creators to flood the feed with authentic participation.
MACRO TIER
AWARENESSTop Talent: Steezus, Gift, Puseletso
NANO TIER
GROUNDSWELLTop Content: Creativebow, Wakhe, Kevin
Turning Traffic into "Stickiness"
We didn't just drive clicks; we created a destination. The "Soulfluencer Hub" aggregated hundreds of creator videos, turning a simple landing page into an immersive content experience.
See the live microsite →
The Soulfluencer Hub is still live. Experience what 864,404 video plays looks like in the wild.
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