Question 1

What makes Social SEO different from traditional SEO?

Accepted Answer

Traditional SEO focuses solely on Google rankings. Social SEO recognizes that 60% of discovery happens on social platforms like TikTok, YouTube, and Instagram. It combines search optimization with social proof to meet customers where they actually search.

Question 2

Why is social proof so important?

Accepted Answer

73% of consumers say social proof is the most influential factor in purchase decisions. People trust peer reviews and real experiences over brand advertising. Social proof breaks the Messy Middle loop and drives confident purchasing decisions.

Question 3

Which platforms should we focus on?

Accepted Answer

It depends on your industry and audience. Our Multi-Channel Search Report shows platform preferences vary by category. For example, Beauty sees 40x more searches on TikTok, while Fashion sees 3x more on Instagram. We analyze your specific market to determine the optimal mix.

Question 4

How long does it take to see results?

Accepted Answer

Social SEO can show faster results than traditional SEO because social platforms prioritize fresh, engaging content. Many brands see increased discovery within 30-60 days. However, building a comprehensive Trust Loop is a long-term strategy that compounds over time.

Question 5

Do we still need traditional Google SEO?

Accepted Answer

Yes! Google still captures 34.5% of search volume. The key is balance — don't put 90% of your budget into Google when 60% of discovery happens elsewhere. Social SEO complements traditional SEO by capturing the discovery moments that happen before people even reach Google.

Case Studies