SOCIAL SEARCH

Your buyers are
searching for you.
Are you the answer?

Social search has overtaken traditional search for product discovery. Buyers search TikTok, YouTube, Instagram, and AI before they buy. The brand whose creator content answers those questions wins the sale.

$74.9B

spent on influencer marketing globally — most of it not optimised for search

10B+

daily searches on TikTok alone

96%

of high-intent buyers search for social proof before purchasing

WHERE BUYERS SEARCH

Every platform is a search engine now.

Your buyers don't just Google anymore. They search TikTok for real reviews, YouTube for honest comparisons, Instagram for results, and AI for recommendations. If your creator content isn't there, a competitor's is.

TikTok

of Gen Z use TikTok as their primary search engine

40%

REAL BUYER SEARCHES

  • 🔍 Does [product] actually work?
  • 🔍 Honest review [brand]
  • 🔍 Before and after [treatment]

YouTube

of consumers watch YouTube before making a purchase

68%

REAL BUYER SEARCHES

  • 🔍 [Product] review 2026
  • 🔍 Is [brand] worth it?
  • 🔍 [Product] vs [competitor]

Instagram

of users discover new products on Instagram

83%

REAL BUYER SEARCHES

  • 🔍 [Brand] results
  • 🔍 Real [product] review
  • 🔍 [Category] recommendations

Google AI

Google searches now trigger an AI Overview response

1 in 3

REAL BUYER SEARCHES

  • 🔍 Best [product] for [problem]
  • 🔍 Does [ingredient] work?
  • 🔍 [Brand] vs [brand] comparison

THE NEW SEO

AEO: Answer Engine Optimisation.

SEO optimises for search rankings. AEO optimises for being the answer — on TikTok, YouTube, Google AI Overviews, ChatGPT, and Perplexity. Creator content is the format that wins across all of them.

📱

Social Search AEO

Creator videos briefed to answer the exact questions buyers type into TikTok and YouTube search. Optimised titles, hooks, and spoken keywords that rank.

🤖

Google AI Overviews

Structured creator content that answers specific questions gets surfaced in Google's AI Overviews — the new position zero. Text content alone rarely makes it.

💬

ChatGPT & Perplexity

AI assistants recommend brands based on the quality and volume of content that answers buyer questions. More creator content = more AI recommendations.

YOUR SEARCH GAP

Find your 5 unanswered
buyer questions.

We'll map the exact questions your high-intent buyers are searching across TikTok, YouTube, Google, and AI — and show you whether you're the answer they find. Free. 48 hours.

Get Your Free Social Search Audit →