CREATOR SELECTION
The Trust Economy demands a different kind of creator. Not the biggest audience — the most trusted voice in the category. We find them, brief them, and build the content that converts.
THE TRIBEEZ FRAMEWORK
The most effective creator strategies use three types of creator simultaneously — each serving a different role in the TrustLoop. Most brands only use one.
TIER 01
5K – 50K followers
Role: Trust & Conversion
Deep authority in a specific niche. Their audience follows them for expertise, not entertainment. When they recommend a product, it converts because it's trusted.
KEY KPIs
TIER 02
50K – 500K followers
Role: Reach & Relevance
Broad enough to build awareness, specific enough to maintain authority. The sweet spot for brands that need both reach and credibility in a category.
KEY KPIs
TIER 03
500K+ followers
Role: Fame & Cultural Signal
Used sparingly for cultural moments and brand launches. Not for conversion — for the halo effect that makes the brand culturally relevant.
KEY KPIs
THE NEW METRICS
The platforms have already decided: sends, saves, and watch-through are the signals that matter. These are the metrics that predict sales — not follower count.
LEGACY METRICS (VANITY)
Follower count
Doesn't predict engagement or trust
Likes & comments
No longer the primary distribution signal
Impressions
Doesn't measure if anyone actually watched
CPM
Optimises for reach, not quality attention
TRUST ECONOMY METRICS
Sends per reach
The #1 Instagram distribution signal (Mosseri, 2024)
Save rate
Signals content worth returning to — high intent
Watch-through %
TikTok's primary quality attention metric
DM conversion rate
The dark social signal that predicts purchase
Search lift
Did the content make buyers search for the brand?
OUR PROCESS
01
We identify the 5 questions your buyers are asking — then find creators whose content already answers them.
02
We analyse save rate, watch-through, and comment quality — not follower count. Authority over audience size.
03
We brief creators with the exact question to answer, the hook to use, and the keywords to include for search ranking.
04
Top-performing organic content is whitelisted and boosted as Spark Ads — 2–3× ROAS vs brand-created content.
FIND YOUR CREATORS
Tell us your category and we'll identify the micro-experts already answering your buyers' questions — and show you the gap your brand is missing.
Get Your Free Social Search Audit →