Nobody buys a car without researching it.
Are you in those results?
Auto is the highest-involvement purchase most people make outside of property. Buyers spend weeks — sometimes months — researching on YouTube, TikTok, and Reddit before they ever step into a showroom. We put your brand in that research journey.
THE RESEARCH GAP
Your website answers
the wrong questions.
Manufacturer websites and dealership pages are built to showcase. But buyers are in research mode — they want honest answers from real owners and independent reviewers. When your brand doesn't show up in that research, you lose the sale before the test drive.
Auto is the category where intent content matters most. A buyer who has watched 10 hours of YouTube research on your model is infinitely more likely to convert than one who saw a billboard. We make sure those 10 hours include your content.
THE 5 QUESTIONS EVERY BUYER ASKS BEFORE THE TEST DRIVE:
Is this car reliable long-term?
Real owner reviews — not manufacturer claims
What are the hidden ownership costs?
Insurance, fuel, service intervals, tyres
How does it actually drive day-to-day?
Not on a track — in traffic, on school runs, on long trips
How does it compare to [competitor]?
Buyers always have a shortlist — they need the honest comparison
Is it worth the price premium?
What do you actually get for the extra spend?
WHY AUTO IS DIFFERENT
The highest-involvement purchase category.
Outside of property, buying a car is the biggest financial decision most people make. That means the research phase is longer, deeper, and more video-driven than almost any other category. Brands that show up in that research phase win.
Average auto research phase before purchase
Video content consumed per buyer before deciding
Of buyers use YouTube as part of their car research
THE TRIBEEZ INSIGHT
"The car is chosen on YouTube.
It's bought at the dealership."
The dealership visit is a formality. The real decision is made weeks earlier, in the research phase — when a buyer watches a real owner walk around the car, explain the boot space, and answer the question: "Is this worth it?" We make sure your brand is in that conversation.
Aspirational ad
Brand awareness. Rarely converts.
Spec sheet on website
Answers features. Not doubts.
Intent content (Tribeez)
Answers the 5 questions stopping the sale.
THE SYSTEM
From Research Phase to Showroom Visit
A structured programme that puts your brand in the research phase — and keeps it there.
Research Phase Audit
We map the full research journey for your model or brand — every YouTube search, TikTok query, Reddit thread, and Google PAA question buyers are asking. We rank them by volume and purchase-blocking severity.
Creator Matching
We match each question to a creator with genuine auto authority — not a lifestyle influencer, but a real owner, mechanic, or automotive journalist your buyer trusts to give an honest answer.
Conversion Brief
We write a data-led brief: the exact question to answer, the hook to stop the scroll, the proof to show (real footage, real numbers), and the SEO metadata to rank on YouTube and TikTok search.
On-Site Intent Hub
We embed the ranked content into your website — powered by Add Sauce — as a structured FAQ hub. Real owners answering real questions, directly on your site, at the moment a prospect is deciding.
Performance Loop
We track which content keeps prospects on site, which reduces bounce, and which supports the showroom visit decision. Every month, we optimise and expand the hub based on real data.
START HERE
Win the Research Phase
Book an exploratory conversation. We'll audit your current content presence in the research phase, identify your biggest gaps, and show you exactly what a conversion hub would look like for your brand or model.
